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Why do you need to invest in Brand Identity?
1) It creates an easy environment for customers to buy
Brand identity can help you create a perception of the company that differs from its competitors. Identity gives uniqueness to a company, which can create a great advantage over competitors as well as creating customer loyalty.
2) Goods/services can be sold easily
Brand Identity builds awareness about the company -such as its strengths and uniqueness -across different cultures. When you are in a selling position in a company, your brands identity help you sell the goods/services easily as it communicates with your audiences, creates a unique value proposition of your company so customers remain focused on the company values.
3) Helps to built ‘Brand Equity’
Helps building public awareness whether you are a public company, small company or a non-profit one. Increased recognition is always useful for a company for its growth and future success.
Think about the times when you wanted to purchase a product. A PC, a mobile phone or even furniture. What did impress you first in the product? The look.. Initially the look draws your attention and then you start looking for other features if it is durable, functional etc. When you want to get a service, you first pay attention to where your service provider is located. E.g. a bank or an insurance company. The appearance of the place or the way a product looks will say a lot about business. It gives you an idea of what sort of service you will get.
We can say that you encounter a similar approach when selling your business online, handling your business card or when your logo is exposed. A bad designed logo, website or a print design can compromise with your business.
An artwork designed in visually attractive way will make people think about your product, and make them buy . A professional designer has the ability to manipulate what the viewer sees using the right colors and by presenting your company vision. Therefore aestetically beautiful design will sell the product or service you offer.
SEO stands for Search Engine Optimisation. It is the process of increasing the traffic to a website by having higher Search Engine rankings. Various techniques are used to appear in the first page of several search engines such as Google, Yahoo, Yandex.
Why SEO or Social Media Marketing is so important for your business? Well, answer is pretty obvious. High website traffic means high volume of people visiting your website and chances to increase the number of your clients are higher. So how could you increase the online traffic and make your prospectus clients find you easily through hundreds of websites and competitors?
There are many ways to do it and it is done through a continual effort. SEO should not be seen as one off work, you should work towards your target constantly.
A good image of a company creates positive exposure and differentiation from the competition. In today’s competitive business environment, it is vital to captivate the market you are in.
Innovation and creativity need a firm foundation upon which to build. We’ve acres of cross- vertical experience; understanding your business, your brand, your customers and your market is at the very core of what we do. Our digital innovation has delivered breakthroughs for our partners, enabling them to discover new and innovative ways to engage their customers and has transformed the way they do business.
Graphic design provides communication between service provider, company and audience. It is not only blending visual arts but also creation of meaningful composition in the entire design.
The result of graphic design process should be pleasing to the eye but that alone is not enough. Graphic design is a visual problem solving process and is a practice where art and computer technology is combined. Also the artist’s level of expertise and competence make this mixture work efficiently in a visually attractive and functional way.
Your clients can find out the aspects of your business through the design work, a good design will promote your business and it will make it more memorable. A good packaging design gives your customers first impression. You will either win or lose the client.
We handpick the best services from our extensive design and development toolkit to create amazing things for a multi-screen world. We are passionate about what we do, find inspiration anywhere and create a fun environment where clients and talent can thrive artistically.